LA VIP AGENT: INSTAGRAM FOR REAL ESTATE: 20 OF THE BEST-RUN AGENT ACCOUNTS

A comprehensive real estate social media marketing strategy isn’t just about Facebook, Twitter, and Pinterest: Instagram marketing should also be part of your digital brand promotion.

Though you may not earn your next big home buyer or seller lead by posting a filtered shot or short video of your latest listing on the social network, using Instagram for marketing your company, its culture, and your value proposition can improve your business reputation and help you reach parts of your audience (and prospective leads) who have yet to engage with you online.

So, learn how to use Instagram for marketing — and continue to build and appeal to your digital audience — by checking out 20 phenomenal accounts run by agents, brokers, and firms from all over the globe below (listed in no particular ranking or order).

First up is a premier visual real estate social media page from Down Under. The Jellis Craig team from Melbourne, Australia, showcases everything from lavish living rooms and aerial listing videos to company outings and private showings, offering a full picture of what it’s like to both work with and for the esteemed agency. What’s more is the Aussie firm makes great use of its stylish logo, implementing it in the occasional photo and video, which helps its real estate branding.

When one works in markets with diverse demographics who speak multiple languages, it’s ideal to cater to all audiences and provide multilingual content for them. For Piquet Realty, which has offices in New York, Miami, Colorado, and some other locales nationwide, providing both English and Portuguese copy in its real estate Instagram posts bodes well for connecting with two of its primary buyer personas. Oh, and stunning pictures and videos of the buildings for which it represents numerous units for sale and lease doesn’t hurt either.

Storytelling is a key component to any real estate social media marketing plan — something Orlando Realtor Nicole Mickle seems to understand, as evidenced by her well-operated Instagram account. Take the image above as an example: Instead of showing off just listings she represents, Mickle shares the tale of a recent client whom she helped close on this lovely home for sale. In other words, she humanizes the property purchase and the work she put in to find the perfect residence for her buyer. The icing on the cake was the excellent use of hashtags to spread word about her latest deal.